Do you want a holistic view of how your advertising investments are driving results? We can help you analyze, optimize and simplify your return on ad spend, no matter what cookie or channel changes and challenges may come. Check out the case study below to see how an ecommerce brand grew ROAS 70% with the Attributy Platform.
The challenge
SNOCKS, one of the most successful German DTC ecommerce start-ups, wanted to grow engagement and conversions among its key 20-50-year-old target audience. The team was keen to use the scale and reach now available through linear TV advertising to achieve their marketing goals. However, they lacked experience with the channel and did not have clarity about the insights they should tap into to drive a winning strategy. Ultimately, the growing brand needed to analyze, optimize and simplify their view of linear TV and its value compared to other digital advertising channels. To accomplish this, SNOCKS sought insights and expertise from ecommerce agency Glad to Be, and Attributy, which provides advanced analytics and attribution technology for advertisers.
The solution
The agency solutions team leveraged the Attributy Platform to give the SNOCKS marketing team critical insights about the performance of their linear TV budget, how it drove conversion, and how it performed in comparison with their other marketing programs. The retailer was able to measure and optimize a linear TV campaign they executed with Glad to Be, resulting in a 70% increase in return on ad spend (ROAS). What’s more, mid-campaign the average CPM rose 30%, but thanks to the real-time insights and optimization from the Attributy Platform, the campaign could still be optimized and performance increased. Detailed, high-value reporting drove the development of new, targeted creative. This led to improved results, as did the Attributy-driven insights and analytics which Glad to Be and SNOCKS used to optimize broadcast times and placements.
This example shows the power of an AI-driven platform to help you turn insights into action – and deliver tangible business results.
Be sure to see the full case study and customer testimonial here. We look forward to giving you a clear view of how all of your online and offline marketing is performing.