Ad Spends
What Is Ad Spend? Ad spend is the amount of money a business spends on advertising campaigns across channels such as paid search, paid social, display ads, video ads, marketplaces, and other media platforms. It usually refers to direct media costs, but some teams may also include related costs such as agency fees, creative production, […]
Propensity Scores in Marketing: What They Measure and How Teams Use Them
Propensity scores in marketing are numerical ratings that estimate how likely a person, account, or audience segment is to take a specific action. That action might be making a purchase, requesting a demo, renewing a subscription, clicking an ad, or becoming a qualified lead. A propensity score is usually based on behavioral, demographic, firmographic, transactional, […]